Posted by on September 11th, 2008 — Posted in Internet Marketing
Tags: Business, internet, Internet Marketing, on-line marketing
By using a local domain name like .UK for your internet business when you work in the UK you will help your site in the search engines. This is because you are ensuring it is more specific to where you actually are and so producing more joined references that are specific to your site and letting the search engines know that your site is more relevant to UK specific searches. If for example you where a search engine optimisation (SEO) business in Salisbury you would be looking for SEO Salisbury UK
Obviously if you aren?t regionally specific you are just randomly spreading out a blanket site that covers the entire planet without focusing on a specific clientele, and as anybody that has worked in marketing knows you need to know who your client base is is and go after them. All other efforts are useless just look at how the UK?s Olympic cycling team improved their equipment and technique?s down to the finest nut to get the best results.
The Site itself needs to be concise and well written, relevance being the name of the game, because lets be honest if your looking for candy floss and you get a site on umbrellas you aren?t going to be to happy about it.
This is probably one of the first decisions you make when you decide to have your own site, and making the correct decision may effect how well your site does in the search engines. Most companies are area specific so narrow in on your particular area and if need be in the coming years widen your field but only when you are sure of a market.
If you have a site it has to be productive for you and by getting the little things right from the very start you can ensure that you are way in front of your competition in the search engines.
Share and Enjoy:
These icons link to social bookmarking sites where readers can share and discover new web pages.
Comments Off
Posted by on August 28th, 2008 — Posted in Web Design
Tags: Keyphrases, Keywords, SEO, Web Design
There are two main ways that people use Google, Yahoo and MSN. The first is for research purposes and the other is for buying purposes.
The keywords used by people researching are therefore
different to those used by people looking to buy. When choosing keywords for your website you need to look at what sort of visitor you are looking to attract.
A search engine user looking to buy a Paul Frank t-shirt is likely to use a term like Buy Paul Frank Clothes or Buy Paul Frank T-shirts as these terms should produce results from businesses that sell Paul Frank merchandise. If they were researching into the business or the designer then terms like About Paul Frank Industries or Paul Frank Designer would be used.
This is not the case for all keyphrases though. If someone already knows the product description or id number then they may use that to search for their desired product. Someone searching for a Vitalograph Emergency Aspirator might use the keyphrase (M1830) Vitalograph Aspirator as it includes the product number. This is likely to return results for pages with the specific product on so it is easy for the user to compare prices.
There are also some search terms that cover both research and buying visitors. Terms like these relate to both people researching and people looking to buy.For instance someone who was looking to research into local web design and search engine optimisation companies is likely to use terms like Web Design Salisbury or Web Design Wiltshire. These terms are also likely to be used by someone who is looking to use the services of a web design company or search engine optimisation team.
Share and Enjoy:
These icons link to social bookmarking sites where readers can share and discover new web pages.
Comments Off
