Choosing The Right Keyphrases For Your Web Site
There are two main ways that people use Google, Yahoo and MSN. The first is for research purposes and the other is for buying purposes.
The keywords used by people researching are therefore
different to those used by people looking to buy. When choosing keywords for your website you need to look at what sort of visitor you are looking to attract.
A search engine user looking to buy a Paul Frank t-shirt is likely to use a term like Buy Paul Frank Clothes or Buy Paul Frank T-shirts as these terms should produce results from businesses that sell Paul Frank merchandise. If they were researching into the business or the designer then terms like About Paul Frank Industries or Paul Frank Designer would be used.
This is not the case for all keyphrases though. If someone already knows the product description or id number then they may use that to search for their desired product. Someone searching for a Vitalograph Emergency Aspirator might use the keyphrase (M1830) Vitalograph Aspirator as it includes the product number. This is likely to return results for pages with the specific product on so it is easy for the user to compare prices.
There are also some search terms that cover both research and buying visitors. Terms like these relate to both people researching and people looking to buy.For instance someone who was looking to research into local web design and search engine optimisation companies is likely to use terms like Web Design Salisbury or Web Design Wiltshire. These terms are also likely to be used by someone who is looking to use the services of a web design company or search engine optimisation team.
