Posts Tagged ‘Business’

Your regional domain could be effecting how well your site does in Google, Yahoo, MSN etc.

Thursday, September 11th, 2008

By using a local domain name like .UK for your internet business when you work in the UK you will help your site in the search engines. This is because you are ensuring it is more specific to where you actually are and so producing more joined references that are specific to your site and letting the search engines know that your site is more relevant to UK specific searches. If for example you where a search engine optimisation (SEO) business in Salisbury you would be looking for SEO Salisbury UK

Obviously if you aren?t regionally specific you are just randomly spreading out a blanket site that covers the entire planet without focusing on a specific clientele, and as anybody that has worked in marketing knows you need to know who your client base is is and go after them. All other efforts are useless just look at how the UK?s Olympic cycling team improved their equipment and technique?s down to the finest nut to get the best results.

The Site itself needs to be concise and well written, relevance being the name of the game, because lets be honest if your looking for candy floss and you get a site on umbrellas you aren?t going to be to happy about it.

This is probably one of the first decisions you make when you decide to have your own site, and making the correct decision may effect how well your site does in the search engines. Most companies are area specific so narrow in on your particular area and if need be in the coming years widen your field but only when you are sure of a market.

If you have a site it has to be productive for you and by getting the little things right from the very start you can ensure that you are way in front of your competition in the search engines.